You’ve heard of Elvie because of their radical, female-first technology, as well as their outstanding community-building, groundbreaking marketing, and innovative research projects.

I led the copy creation for Elvie’s first venture into the digital product space, Elvie Strong. Elvie Strong takes the guesswork out of pelvic floor exercises with easy-squeezy guided workouts.

I tailored Elvie's famous tone-of-voice to fit a range of app features—from sign-up flows to exercise guides. Listening to user feedback, I wrote and edited the UX copy to make pelvic floor training accessible and encouraging.

My suite of push notifications, designed to motivate and inform, kept users engaged with their health goals. Behind the scenes, I navigated the strict legal landscape of medical content, ensuring every message was safe, accurate, and compliant.