Bumble Social
Bumble Social
I joined the incredible Bumble Creative Studio to tackle organic social content, but I stayed to write emails, billboards, adverts, ASO, in-app content, and much, much more.
Here, you can see a small selection of my social work for the Bumble team.
Back to College Campaign
I supported the Growth team with a range of assets for their Back to College campaign, targeting US students who were back on campus in September.
I led the creative ideation and wrote organic social posts, emails, video captions, and in-app promo cards, driving students to add their .edu email and access fun extra features on Bumble.
Badoo Organic Social
I created a bank of social media posts for Badoo’s always-on profiles, with feed posts, stories, carousels, and tweets. Badoo is a dating app under Bumble Inc and empowers all people to build connections by authentically expressing who they really are and what they really want.
Bumble x Gorillas
Bumble partnered with Gorillas, London’s go-to grocery delivery app, to throw a series of summer dating events around London – snacks provided, of course. I led the event naming, wrote social posts, and created print material including leaflets, menus, and wall decals. Every event was a smash hit, with thousands of daters coming together for sun, snacks, and summer socialising.
