Working with the Motherly parenting platform, Elvie surveyed over 1,000 US women about their experiences of motherhood. I was brought in to turn the survey data into a powerful, digestible report with the aim of boosting Elvie’s presence in the US market.

Collaborating with key stakeholders, I wrote the report, crafted a landing page, and created social media content to promote its launch. Our efforts far exceeded expectations, reaching over 12.4 million people against a target of 6.9 million, directing 11,000 new visitors to Elvie's website against a goal of 2,000, and securing ten tier-one press features. This project sparked crucial conversations about postpartum support and amplified Elvie's message and mission more than we thought possible.

See the landing page here and read the report here.