At the Bumble Creative Studio, we partnered with global fashion giant H&M to make swiping on Bumble rewarding in new and exciting ways. I drove creative ideation and wrote emails, in-app cards, push notifications, and chat messages.

An incredible 33% of daters who received a code made an order on H&M, smashing every forecast and resulting in a two-week campaign extension. Stakeholders at both Bumble Inc and H&M praised the campaign’s inclusivity and successful fusion of two strong brand voices.